“Between the lack of modern SEO and the ad configuration I’m getting 2015 vibes all around,” Zucker-Scharff tweeted. NBCU Photo Bank/NBCUniversal via Getty ImagesĪram Zucker-Scharff, a privacy engineer, tweeted that the Messenger failed to grasp “the modern basics of SEO set up pre-launch.” Others gave more technical criticism about that the site’s “SEO strategy,” saying it was “not quite ready to support $100 million in year one ad revenue.” Dan Wakeford, a former People magazine editor-in-chief, has been hired to helm the new venture. Scott Nover, a technology and business reporter for Quartz, noted on Twitter: “I would dunk on The Messenger but I googled the site’s name and cannot find it.” “Nothing says ‘credible and objective’ like paying for a poll to show how desperate the nation is for a news organization like yours,” Froomkin tweeted, adding: “Dimwits.” Here’s what it looks like on mobile chrome for me rn /v2uAt8D2N6- Rusty May 15, 2023 “In fact, zero seems to be the target number and, heck, they may get there,” Rosen told the Wrap.ĭan Froomkin, a veteran journalist who edits the media watchdog site Press Watch, blasted the site for commissioning a survey which found that a majority of Americans have a preference for “more objective media” - one of Finkelstein’s key selling points. Jay Rosen, who teaches journalism at New York University, said that the Messenger was launched “with as few ideas as possible.” It had no follow-up questions and no real questions,” the source said. “The interview feels like it belongs in an entertainment magazine. “It feels like People magazine,” the source said, citing Wakeford’s soft touch. The source said the site, which is being run by former People editor-in-chief Dan Wakeford, is missing a hard-news edge. There’s a “discrepancy with what they promised and what they turned out to be,” a media source said, noting that Finkelstein is friends with Trump and the interview was a “softball interview.” Finkelstein (at left with his wife, former CNN producer Pamela Gross) has been ridiculed by industry observers. The site sought to make a splash in its debut by featuring an interview with former President Donald Trump.īut many were ready to, figuratively at least, shoot The Messenger. The Messengerįinkelstein, who hopes the site will appeal to a wide swath of Americans in the same vein as “60 Minutes” and Vanity Fair magazine, has said he hopes to eventually employ some 550 journalists in offices in New York, Los Angeles, and Washington, DC. The rep would not reveal how many people visited the site its first day, but claimed: “We’ve hit our traffic numbers earlier than expected and it has all been organic.” The Messenger, a media startup founded by mogul Jimmy Finkelstein, launched this week to poor reviews from social media users. “Like with any new media platform, it takes a period of time to index on Google, which will happen shortly,” a company spokesperson told The Post on Tuesday. Reaching Finkelstein’s lofty goals seemed even more improbable considering how difficult it was to find the site after it launched.Ī Google search for “The Messenger” didn’t bring up the site as one of the first options - instead offering up an Iowa-based news service with the same name. Media industry observers have blasted Finkelstein as “delusional” for his stated ambition of attracting 100 million monthly readers in a year’s time - all while turning a profit in an intensely competitive landscape in which outlets are fighting for dwindling advertising dollars. The brainchild of former Hollywood Reporter part-owner Jimmy Finkelstein, the Messenger went online on Monday after a months-long buildup fueled by a reported $50 million venture capital infusion. Media startup the Messenger got off to a rocky launch that was met with widespread ridicule about its story selection and “delusional” traffic goals - considering the difficulty of finding the site. Insider to slash 100 jobs as company battles ‘significant pressure, economic headwinds’Ĭalifornia lawmakers want Google, Facebook to pay news publishers for content
The Messenger politics editor quits during first week after clash with ‘condescending’ traffic guruįormer digital media darling Vice to file for bankruptcy: report
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